Tag Archives: marketing

Be a Tease

In a recent introductory consult with a prospective client I asked, “What type of teasers do you have?” The gentleman was confused. No, I was not talking inappropriately and suggesting he use racy methods to try to capture the attention of … Continue reading

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Infusionsoft Aha Moment #1 – Clean Up Your Tags

This is embarrassing. As an Infusionsoft Certified Partner you would think that I would have had my tags on Infusionsoft under more control. Nope, not me. Following another “Aha!” moment this morning, it became abundantly clear that Infusionsoft was telling … Continue reading

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Shrinkage is Good

No, don’t go there. The shrinkage I’m talking about today refers to the size of our internal contact list. And in terms of our contact list, shrinkage is good… sometimes…

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Shopping for Your Marketing Team

Shopping for Your Marketing Team This past weekend I had an interesting Facebook exchange in response to a post I had sponsored. The topic was social media marketing, and the gentleman said my post sounded like a scam. In the … Continue reading

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How We Grew Our Subscriber List 750% in Two Months

Wow, it’s been quite a couple of months. We grew our subscriber list 750% in two months. Yup! TWO MONTHS. Can you say that? It was quite ingenious, if I can say no myself. I was redesigning our website (doesn’t … Continue reading

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A Picture is Worth a Thousand Words

Come on…  I know you’ve heard it before… A picture is worth a thousand words. With this being the case, I am flabbergasted about how many people (our clients included) don’t realize the importance of including an image or video … Continue reading

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Marketing That Makes Sense

At a recent family barbecue, we noticed our brother-in-law was wearing branded attire for his fire protection business. A nice polo shirt and hat proudly showed off the company logo and for a moment I thought it would be awesome … Continue reading

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