What is Scrum?

The past three months have seen Sutton Creative Studios performing a variety of tasks for clients, including recruiting. In one of  our candidate searches, we were looking for a Scrum master which left me wondering – What is Scrum?

If you are familiar with rugby, which I admit I really am NOT, I’m not talking about scrum in the rugby sense. What is Scrum where rugby is concerned? It’s the part of the game where the players all join up in formation with their arms interlocked and heads down, and push against the opposing side.

Keeping the rugby version of Scrum in mind, the Scrum I’m talking about really isn’t that different. Scrum is a method of project management, used particularly in software development, where teams work together to complete tasks within 30-days. Breaking apart complex tasks into smaller, bite-sized tasks, a Scrum master manages over a development team to make sure all runs smoothly in accomplishing the mini-goal in 30-days or less.

According to Scrum.org, Scrum’s core is governed by 3 primary roles:

  • Product Owners determine what needs to be built in the next 30 days or less;
  • Development Teams build what is needed in 30 days (or less), and the Product Owner determines what to build next;
  • Scrum Masters ensure the process happens as smoothly as possible, and continually help improve the process, the team and the product being created.

I especially appreciate how Scrum.org writes, “Scrum supports our need to be human at work: to belong, to learn, to do, to create and be creative, to grow, to improve, and to interact with other people.

Keeping all this in mind, I ask you – How could you break down your huge tasks into bite-sized, edible pieces? You know… Those big projects that have been sitting on your to-do list for at least for at least the past year, however you’ve been reluctant to start one because you don’t know how you’ll ever finish it.

Could you…

  • Write a book, one bite-sized chapter or section at a time?
  • Re-develop your website, one page worth of content at a time?
  • Develop your sales team, starting with a sales manager who will help assemble your sales material?

Remember, ALL things ARE possible. Sometimes we need to remember to look at the smaller pieces to make the end result feel achievable.


Kim SuttonKim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios.  She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.

An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.

In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.

Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.


About Kim Sutton

Kim is the CEO of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is married to her best friend and soul mate, Dave, and together they have six children.
This entry was posted in Business Tools, Delegating, Project Management and tagged , . Bookmark the permalink.

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