In the Bag

Usually when we hear somebody say, “It’s in the bag” they are talking about having secured something big, or at least they think they have. Whether it’s an acceptance on an offer they made, a new job, or a win at a sporting event, saying “It’s in the bag” shows an air of confidence that shouldn’t necessarily be there. It’s almost like counting your chickens before they hatch. As a small business owner, I aim not to get to hyped about what might be coming up unless I have what I REALLY need in the bag already.

Perhaps you know what I’m talking about:

You’ve just had a great interview with a potential client and you’re pretty sure you nailed it. But now what? What artillery do you have in the bag to help you make the project successful if you ARE awarded?

[Tweet “Do you have adequate staff on hand to assist you?”]

fall in line, please by Jesslee CuizonDo you have adequate staff on hand to assist you? I’m not necessarily talking about full-time employees — even part-time employees or contractors will do. We should always be on the look-out for great talent and team members to join our team.


You never know when you’re going to start the day with an email saying, “I need your services….  All of them!”

If your biggest client ended his/her contract today, would you have enough other work lined up to pay the bills? I NEVER stop submitting proposals for new work. Why? Even though I am a firm believer in The Law of Attraction, I really DON’T know what will happen tomorrow.

Lining up more work will never be an issue for you and your business if you are also building your team. Just because YOUR plate may be full doesn’t mean your contractors are overloaded.

That’s the great think about hiring a free-lance contractor – If the work slows down, you can slow their work as well.

[Tweet “You should always have enough work in the bag to secure your financial future. “]

Saddleback Leather Briefcase by Brian DeweyYou should always have enough work in the bag to secure your financial future.

Along with submitting proposals and being on the look-out for new work, I always make sure my marketing is in the bag. Whether I’m writing blog articles, sending newsletters or lining up social media, my marketing is always taken care of.

Honestly, how can I marketing our services as social media marketers/managers if our own marketing isn’t taken care of?

Your marketing should be handled consistently. If you’re blogging, set up a regular schedule. Write articles in advance and schedule them for once or twice a week depending on how many ideas you have. And do the same for your social media. Ideally you have at least one month lined up in advance. Realistically, try to get a week or two in the bag. Tools like Hootsuite GREATLY assist with this, and even allow you to post social media updates to all your platforms while you’re in the car (as a passenger, of course).

Google Docs also make pre-planning your marketing easy. A team consisting of a graphic designer and virtual assistant can easily work together to produce marketing materials based on a Google spreadsheet you have been populating with posts and/or ideas.

Do you need help making sure your small business future is “In the bag”? Sutton Creative Studios has you covered! Our phenomenal staff of graphic designers, marketing consultants and virtual assistants can help you get all your ducks in a row! Contact us today for more information.


Kim SuttonKim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios.  She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.

An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.

In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.

Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.


About Kim Sutton

Kim is the CEO of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is married to her best friend and soul mate, Dave, and together they have six children.
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