Saturdays and the small business owner really should be best friends? Why? After a long week completing projects, this is (hopefully) a day when you can concentrate on YOUR business. Yes, you deserve a day or two to relax, however I find Saturday time working on my business to be extremely relaxing – and fulfilling!
Before I go any further, I must say I neither endorse nor encourage spending Saturdays glued to your computer and/or smartphone. If you have kids, you both deserve to be spending time with each other. And your spouse or significant other would probably appreciate seeing the side of you that they don’t see when you are in work mode. Saturdays in my house, especially in the Spring and Summer, mean a lot of sports and swimming.
Getting away from client work opens my mind to all the tasks I need and want to do for my own company. Here are a few of the tasks I believe Saturdays and the small business owner should become acquainted with:
Social Media Marketing: What does your social media marketing look like for the next week? How about the next month? Spend some time on Saturdays preparing your social media posts, blog articles and email newsletters for the upcoming week(s). Aim to post at least one status update, article or question on your social media platforms daily, and at least one blog article during the week. In addition, work on sending out at least one newsletter to your subscriber each month.
Email Cleanup: You deserve to start the next week with a clean and organized inbox. Spend some time on Saturday filing the emails you’ve already addressed (note I don’t say delete – keeping copies of emails sent and received it a great way to protect yourself should you ever wind up in a dispute with a client), and reading the email and newsletters that you decided to keep for future reading. If necessary, perform a mass delete of all the spam that attacked your inbox this past week.
Project Planning: By project planning I don’t mean client project planning. Every business should have a big internal project on the horizon. Whether it be a book you are writing, a program you are launching or an entirely new company you are spinning off, if you don’t see anything huge on the horizon you aren’t thinking big enough. By the way – Sutton Creative Studios has all three (book, program AND company) in the works!
Market Research and Learning: Market research can come in a variety of different forms – Whether reading newspaper and magazine articles to surveying the Facebook and LinkedIn groups you are (or should be) in, there is a plethora of information to be absorbed and digested. I also recommend sharpening your skills by watching tutorials on Lynda.com or YouTube. Remember – Any additional skills you have can give you the edge on a competitor when trying to win a client.
Scouting New Talent: Saturdays (and Sundays) are a great day to go undercover on LinkedIn and Elance to see who’s looking for work. As Monday approaches, skilled workers who are dissatisfied with their day-jobs may be looking for new work. Take advantage of their pain by approaching them with an offer they can’t possibly refuse!
How do Saturdays and the small business owner get along for you? What are your favorite things to do for your business on your day off? Please leave your answer(s) in the comment field below!
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.