One of our clients hired a firm (besides Sutton Creative Studios) to set up several of their social media profiles. One of these was Pinterest. Entering his account the other day to do some posting, I was more than a little surprised to see what was in his feed. Needless to say – the other company had performed some questionable acts, which I have been cleaning up. Looking through the profiles I am UNfollowing, I’ve decided to give an overview of why I’m not following you on Pinterest.
Incomplete Profile: If you haven’t taken the time to fill out your profile, you may as well be SPAM. I would rather see something in this text box than nothing, but even more, I would rather see a compelling, intriguing biography that makes me want to know more about you or your business.
Questionable or Offensive Content: If I have any reason to believe that the pictures you are posting may be questionable, I’m not going to follow you. Why? I don’t want a potential client checking out who I’m following and seeing something I would be embarassed to have on one of my own boards. Yes, we have a board for tattoos, however the images are nothing we would be embarrassed to have Grandma see.
In addition, we run our business morally and ethically, and we never want to promote actions that are detrimental or degrading to others. If your content is at all discriminating or prejudiced, we can not support you and your pinning.
Little to No Activity: If your boards are nearly empty (for example five pins or less per board), I probably won’t follow you. This is an indicator that you aren’t as into Pinterest as I am, and if Pinterest becomes part of the Klout algorithm, I don’t want your inactivity to hurt our Klout. (Sorry, just being honest!)
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.