Shopping for Your Marketing Team
This past weekend I had an interesting Facebook exchange in response to a post I had sponsored. The topic was social media marketing, and the gentleman said my post sounded like a scam. In the end, he said he doesn’t shop for his marketing team on Facebook, to which I responded to make sure his marketing team knows how to use social media for themselves before he asks them to do it for him. Shopping for your marketing team should never be handled lightly, however just as I told this gentleman, make sure they know social media before paying a retainer.
Want to know what to look for, social media wise, when shopping for your marketing team? Read on!
Klout – Before you hire any marketing firm, be sure to check their Klout score on klout.com. To sum up Klout for you, it is the amount of influence a person or organization has in social media. Ranging from 1-100, I recommend hiring a firm with a score of 40 or above. In all honesty, 40 is still low, however a company can be doing a great job on social media and not have the followers to rank higher. (As of the writing of this article, Sutton Creative Studios has a Klout score of 49.)
Blog – Does the marketing firm you are considering have a blog? Are they using it? A blog is a great way to find out if the firm you are checking out is knowledgable and experienced. Blogs are a great way to prove expertise, and if the marketing firm doesn’t have one, chances are they won’t encourage you to have one as well. (We started the Sutton Creative Studios blog when we started our business – in September 2012. While we have had several slow months, it is usually because we are wrapped up with keeping our clients’ blogs updated!)
LinkedIn – EVERY company needs a LinkedIn business page, including yours and your marketing firms. If any marketing agency tells you different they are clearly not up on all the latest SEM (search engine marketing) tools and techniques. LinkedIn profiles and business pages rank high on Google search engine results. Why would you want to leave yourself off the front page by leaving this valuable platform off your social media marketing plan?
Twitter – Even if your business isn’t winding up in the headlines like Miley Cyrus due to angry tweets, and even if you don’t plan on tweeting regularly, your business still needs a Twitter account. Why? Because it can be synced with your blog, Facebook and Pinterest accounts, to name a few. Even if you’re not using the Twitter interface, you can still be tweeting just by having your accounts linked to one another. Do we recommend stopping at linked tweeting? NO! But if you’re not going to use the account in any other way, something (is sometimes) better than nothing.
Shopping for your marketing team can be stressful, especially considering you are spending money for these people to bring you money. Not only does Sutton Creative Studios have a well-established social media marketing and management team, we are also staffed with virtual assistants to help you find a specialized marketing team in your niche field. Contact us today for more information.
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.