You’re walking through the grocery and you run into an acquaintance. You strike up a conversation about your business, and he wants to talk to you more about a project you may be a great for. He wants your contact information so you reach into your wallet/purse and you grab… An old receipt to write your phone number and email address on. Really?!? Business cards are NOT dead! Where are yours?!
Thanks to the boxes of business cards I have at my disposal I have no reason to look un-professional when giving the contact information for my business.
If you don’t have a business card designed I have to ask – Why?
Do you think the design will cost too much or be more than you can handle?
Do you think you won’t have a reason to have them?
Do you think the production costs will be too much?
If you answered yes to any of the above questions, I want to prove you wrong!
Design Costs: Sites like fiverr, 99Designs, Mycroburst, and Sutton Creative Studios (yea, I had to include us – hey, it’s our blog!) make it extremely easy and affordable to have custom logos and stationary packages designed for a nominal charge. And by nominal, I’m talking under $200 for the complete design package. Please note, however, that the less information you provide about the design you want, the more difficult, and thus more expensive, it will be for a completed project. That’s why Sutton Creative Studios brings every logo and design client on with an intake form and (informal) interview.
Reasons to Have a Business Card: Professionalism, Referrals, Professionalism again… Let’s face it – Even kids designing websites out of their college dorm room get free business cards on Vistaprint. Why, then, wouldn’t you want to have a card? I can’t tell you how many times I have picked up or passed out business cards with the full-knowledge that the card was going to a third-party.
[Tweet “Not everyone uses LinkedIn, people! Business cards are the non-electronic LinkedIn!”]
Not everyone uses LinkedIn, people! Business cards are the non-electronic LinkedIn!
Production Costs: Don’t even spend a second thinking about production costs. Why? Use this example: Dave and I just got 1500 business cards (total) for about $35 on Vistaprint. Yes, there was a sale. But while you’re waiting for that next sale get your cards designed!
Business Card FAQ’s
Q: Do I need to include my address?
A: With so many companies operating on the web, mailing addresses are quickly being removed from business cards. When you pass out your card you don’t need to be worried about a complete stranger showing up at your home office when you’re still in your pajamas. Leave it off.
Q: What should I include on my business card?
A: Your name, title, business name, logo, email address, phone number and fax number (if you have one).
Q: What should I give my designer?
A: Your logo file (if already designed) in Adobe Illustrator or Photoshop format is a great start. **Any graphic designer you hire should ALWAYS provide the source files at the completion of the project.** In addition, building a Pinterest board showcasing business cards you like and then sharing with your designer will also be helpful.
Do you have any other questions about business cards? Feel free to contact us! Just remember – Business cards are NOT dead!
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.