Overcoming Stubbornness

Santorini's donkey by Klearchos KapoutsisI’ve noticed a trend among small business owners: We’re a stubborn breed. We know what we want, and often we think we know exactly what we need to do to reach our goal(s). Sometimes we are even convinced that we can do everything on our own. We’ll turn down offers for help, and as the saying goes, a small business owner will work 80 hours a week to avoid working 40. If time has taught me one thing about small business owners, it’s that we need lessons in overcoming stubbornness.

Years ago, as a first time small business owner, my mouse broke. Well, it didn’t so much “break”, it just wasn’t functioning correctly.

To think again about it… Yes, I guess it was broke.

I didn’t want to spend the money to buy a new mouse (it was a Logitech trackball) so I decided to put up with the malfunctioning one, convinced the new mouse would break the bank.

After listening to me complain about it numerous times, my friend Amber asked why I didn’t just buy a new one. When I told her my reasoning about cost she went and looked up the price. A replacement mouse would cost $30. My jaw dropped.

Overcoming stubbornness is a necessity for business owners, especially considering what we are often stubborn about is often what we are uneducated about. If I had researched the price of the mouse weeks before I would have saved myself much time and aggravation.

[Tweet “What we are often stubborn about is often what we are uneducated about.”]

Are you stubborn about overcoming stubbornness? If you don’t know, think about the following:

  • Do you do everything yourself because you don’t want to take the time to teach others?
  • Are you holding off hiring a consultant because you think it will be too expensive?
  • Do you think social media is only for teenagers?
  • Was your website build 10 years ago and never updated?

I have to say – In my opinion I’ve come a far way as far as being stubborn about business owners. The Sutton Creative Studios team has grown to NINE (YAY!!!!), and I am outsourcing tasks I know I could do on my own. And do you want one more clue that I’ve been overcoming stubbornness? Here it is:

I Spilled a Drink on my Keyboard






I bought a new keyboard immediately…


Kim SuttonKim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios.  She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.

An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.

In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.

Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.


About Kim Sutton

Kim is the CEO of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is married to her best friend and soul mate, Dave, and together they have six children.
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