The Right Tool

Not so long ago I was thinking about starting a series called “Tool of the Week.” I was inspired by a fork/spade thing I had found to help me get dandelions out of our yard. After hours and hours and pulling weeds, and two sunburns, I began to rethink my tool. I had probably spent 10 hours pulling weeds and our yard only looked a little better. Clearly I was not using the right tool.

Our chiropractor friend suggested last week that we use a lawn spray. For the same cost as the spade, we were able to buy a bottle of this stuff and treat our lawn. (Well, we needed two bottles, but we had two spades… I’m digressing, sorry). Today, four days later, the dandelions are all dead. Hours were saved and once again the chiropractor saved the day (and our backs).

We found the right tool.

In all the free time that I’ve had since not pulling weeds, I’ve been able to think about blog articles, social media marketing, and the ins and outs of our business. Then it all clicked.

I had an article idea.

[Tweet “Both lawns AND businesses have weeds that need to be taken care of.”]

All we need is the right tool to handle our project.

Whether you’re looking for a way to make social media less painful, your newsletter more streamlined, or lessen your workload, there’s always a tool out there to help. Here are a few of my favorites:

Podio.com – Podio is my pick for project management. Seemingly more customizable than TeamWork or Basecamp, I love how each Podio workspace can be molded to do exactly what you need it to.

Hootsuite.com – If you want an easy way to schedule all your social media posts from one central location this is the tool for you. Depending on how many social networks you set up it may even be free for you!

Appointy.com – Although I’ve used different online scheduling programs in the past, Appointy blew the others out of the water. I’ve added a button to our website to allow visitors to make appointments, and I’ve also added the link to my scheduling page to my email signature. Time that was previously spent playing email tag trying to coordinate meeting times is now spent writing articles for our blog!

What are you doing to make sure YOU use the right tool? How about hiring a virtual assistant to help you find the tools that meet your need(s)?

 

*****

Kim SuttonKim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios.  She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.

An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.

In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.

Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.

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About Kim Sutton

Kim is the CEO of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is married to her best friend and soul mate, Dave, and together they have six children.
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