Let’s face is, business owners walk a perilous line. They feel the need to be the person their clients want them to be, but they also want to be themselves. If you’re a business owner, it’s important to remember to stay true to you.
Recently I posted to our company’s Facebook page a post I was afraid would make us lose fans. In the end I decided, “so what?!” The post expressed who we, as business owners, are, and the foundation our business rests on.
What was the post? A picture of my Bible.
Accompanied by the text, “Operations manual for our business. #Bible” I was certain I would have hate messages from non-religious fans within the hour. You know what we got?
Not a word.
We didn’t lose any fans, however we didn’t see any likes on that post either. In the end, I followed the rule of “stay trued to you” and there were no negative repercussions.
A word to the wise, however. When you stay true to you, you MUST use discretion. Your fans may be VERY different from mine. Your audience’s demographic could be on the complete other side of the spectrum. I won’t post about politics on our platforms unless the topic directly affects business owners. And my humor will always stay clean so as to not offend.
Even outside of our social media platforms we follow the rule of “stay true to you.” We start with our employees and contractors. Just because we’re the boss doesn’t mean we need to act like (insert your favorite negative noun here). We treat others as we would want to be treated. If we have an issue with an employee we will say so in a kind manner, and we ask for and expect the same in return.
And as is said in the Bible:
We will not steal and we will not lie about ourselves or others. You get what you pay for (and more!) at Sutton Creative Studios, and we will be truthful every step of the way!
How do YOU stay true to you in your business? We would love to hear your answers!
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.