What Does Your Meta Content Description Say?

This afternoon I had an “SOS – Emergency” Skype message from a client. In short, a social media post went out for one of her clients that had information relating to their old company and business partner. While the post we had written referenced the correct company name and URL, the URL shortener we used pulled from a meta content description which hadn’t been updated since the client and their former business partner split. This was bad.

Before I go any further, please note that neither I nor my client had ever been hired to update the client’s website or any of the meta information associated with it. In fact, we didn’t have any reason to think the meta information was outdated when my client was hired to perform her services.

To make a long story short, I, Kim Sutton of Sutton Creative Studios, flew into the back end of the client’s website and updated the meta content description in less time than it takes to pour a bowl of cereal. In that time, however, I realized that you, my readers, need to be aware of how to check your own site’s meta content description to make sure it’s updated and optimized.

So here’s how you do it, complete with pictures.

Sutton Creative Studios Home PageSTEP 1: Visit your website. Yup, that’s it. Type in http://www.YourDomainName.com and go to your site.

Sutton Creative Studios Home Page with Pop UpSTEP 2: Right click on the home page screen so that a pop-up menu appears.

View Page SourceSTEP 3: Click on “View Page Source.”

Meta Content DescriptionSTEP 4: Review all the gobbly-gook that comes up. What you’re looking for will be a line that probably starts with <meta name=”description” content =”… Your text here …”

On the client’s site, this was on line 7. On our site, this was on line 11. Depending on how your site is set up and what functionality you have going on behind the scenes, the line number could vary greatly.

If you don’t have a line that says <meta name=”description”… Oh boy… You and your website need help… FAST!

STEP 5: Analyze what you have written as a description. Keep in mind that is the text that many websites, especially social media platforms, will be pulling from when you include your URL in a post. Does what you have written clearly define what your company does? Does it include keywords that will help you appear in search engine results? The answer to both of these past questions should be “YES!”

STEP 6: If necessary, get help… FAST! While Sutton Creative Studios does not specialize in search engine optimization, we DO know how to write an effective meta content description. We also know how to update your site’s meta content description. Contact us today to have your site updated so it will place higher in search engine results.

*****

Kim SuttonKim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios.  She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.

An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.

In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.

Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.

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About Kim Sutton

Kim is the CEO of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is married to her best friend and soul mate, Dave, and together they have six children.
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