Slow Down and Do it Write

Day 22 by RichardNo, that was NOT a typo. I said slow down and do it WRITE. Have you experienced a mind block when forcing yourself to do something creative and only giving yourself a limited amount of time? I certainly have! In my case, it happens when trying to force myself to write articles for this blog.

I have a solution for you: Slow down! Write when it feels right. Working with our new team, I have been fortunate enough to have time to start an editorial calendar. Using Google Docs, I started a dated spreadsheet where I write my ideas for article titles, as well as a brief, or sometimes more in-depth, description of what the article will be about. As our team members review the article list, they can sign up to write a specific article, or even suggest other articles. (Great news! You will soon see articles written by our team and not just me!)

At this point I have 15 articles planned out, and it is just a matter of finding the time to actually write the articles. It is my hope that by the end of the year I will have two months planned and typed out in advance. Is this a substantial goal? Yes, it certainly is! However if done correctly, we will be set up extremely well for 2015.

The only way I see us meeting this goal SUCCESSFULLY is making sure we slow down and do it write. I don’t expect anybody, including myself, to write when they are not inspired, and you shouldn’t either. In order to get the best possible articles for your blog, you should write when you feel like it, not when you schedule it into your calendar. Quite honestly, it’s currently 12:30am in the morning and I was inspired to write. So I did.

Here are a few more ideas for writing better blog articles:

  • Carry a notebook so you can jot down your article ideas or…
  • Download the WordPress app for your phone so you can start articles and save them as drafts
  • Save pictures you find inspirational to your computer for future use (my “Unused Pictures” folder has a couple hundred pictures!)
  • Bounce your article ideas off friends or loved ones – my husband/business partner gives me the best, honest feedback!
  • Ask yourself if YOU would be interested in reading your article – If you wouldn’t be interested, why should anybody else be?
  • Ask yourself if you would get anything out of reading your article – Let’s face of it, your readers don’t want to have wasted time reading your article.

How do you find you write the most successfully? Are you able to write good articles when you sit down without a theme or topic in mind? Please leave a comment below with your tips for other bloggers!


Kim SuttonKim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios.  She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.

An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.

In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.

Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.


About Kim Sutton

Kim is the CEO of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is married to her best friend and soul mate, Dave, and together they have six children.
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2 Responses to Slow Down and Do it Write

  1. Especially loved the list of ideas at the end. That was extremely helpful for me!

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