Before I begin, I must say that I don’t believe a successful blogger has to be making money directly off his/her blog. Success from blogging can be measured in a variety of different ways: Good content, reader engagement/participation, site visits, client referrals and work, etc. Personally, I measure our blog’s success based on the number of QUALITY comments and interactions we get on each blog post. As such, here are my 5 tips for becoming a successful blogger.
1. Be authentic. Speak in your true voice and never try to change yourself by way of your blog posts. Hopefully you will be contacted regarding your blog someday, and you don’t want that person to wonder, “Who the heck am I talking to? This isn’t the author of that fantastic blog!”
2. Speak to your audience in a language they will understand. What do I mean? If your blog is about BASIC backyard gardening, don’t use verbiage from the Organic Chemistry 415 class you took as a senior in college. If I want to know the precise composition of that white ball of who-knows-what in my bag of potting soil, I will look it up. For now, I just want to know the best way to make my strawberries grow.
3. Don’t advertise random stuff in your sidebars. If you are going to accept advertisements on your blog, and that’s a strong “IF”, make sure they are relevant to your topics. Or better yet, hire a designer to design custom buttons for your sidebar that take your readers to promotions on your own site. And try if you can to make sure you are not advertising competitors on your blog. You want business coming to you! You don’t want to be handing it over to your competition!
4. Give Your Readers a Way to Be in Touch. Unless your blog is anonymous and you really don’t want people knowing who you are or contacting you regarding it, you should give your readers a way to contact you directly. Whether by way of a link to your Contact Us page or placing your email address in your sidebar, communication is key. And don’t forget comments. To encourage participation and engagement with your readers, you should allow them the opportunity to comment on your articles.
5. Don’t Sit Down to Blog – Let Your Subject Come to You! That’s right! I NEVER sit down to write an article unless I have a subject already in mind. Sure, I could sit here for hours wracking my brain for ideas, however I’ve found that the more I try to force an idea to come to me, the less successful I am at coming up with ideas.
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Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.