Reading Between the Lines

This past week we posted our first real job listing on our site, and shared it across all our social media channels. While more than 400 people clicked through and an abundance of resumes were received, it became quite clear that not only were people not reading the job description, they were also not reading between the lines. I apologize if this article comes across as more of a rant than an informative article, however in order to best help you and the rest of our readers succeed in your business, I encourage you to step up your game and start reading between the lines.

What do I mean? Keep reading…

Abstract by saavemMy “favorite” applicant submissions were those that didn’t address any of our desires or expectations. The applicant clearly only saw “Job Opening!” and jumped at the chance to be hired without knowing what the position was actually about. This isn’t how we operate at all.

Given the opportunity, I ALWAYS investigate a prospective client’s site, blog and other online information before submitting a project proposal. I make every attempt to find out who I am sending our proposal to rather than address my cover letter “Dear Sir/Madam”, and I NEVER submit if I can’t meet the expectations of the client. To me, that would be looking like a fool.

Consider this scenario:

A local five-star restaurant is looking for a new chef. I need a job and since I know how to make toast I decide to fill out an application. (Seriously, folks. I, Kim, can burn eggs and mac and cheese because I’m not patient enough to cook slowly.)

Busy BusinessmanIn the end, whose time did I waste?

Both mine AND the business owner’s/hiring manager’s.

Trust me, they don’t appreciate receiving ridiculous applicant submissions and you should be embarrassed if you’re not as educated as possible when submitting a project proposal.

I’ll make this easy for you: If you’re interested in working with Sutton Creative Studios, do some homework before you submit a proposal. Visit our About Us page to find out who we are and who you can address your cover letter to.  Look at our Services page to see what we do. Look at our Resources page to see what programs we use. Lastly, read the entire job description, with emphasis on reading between the lines. Yes, we may have said we’re looking for skillset A, however you can add the extra benefit of skillset A.2! That’s what we want to hear!


Kim SuttonKim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios.  She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.

An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.

In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.

Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.


About Kim Sutton

Kim is the CEO of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is married to her best friend and soul mate, Dave, and together they have six children.
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One Response to Reading Between the Lines

  1. lizzybeth says:

    Hi Kim! I totally agree and understand how frustrating of an experience that must have been. I admit, I saw your blog of the job posting and was super excited to read it, but upon reading the ad quickly realized I wasn’t qualified to apply, said “bummer” to myself and moved on. It’s a waste of both sides time to submit a resume for a job you’re not qualified for! Best of luck finding someone!

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