As a social media professional, I often hear my clients’ hesitation when approached regarding ways to use social media for their business’ benefit. This is understandable, considering social media can be a major time sucker when not used properly. To ensure your time is being used wisely on social media platforms, I have developed a list of 3 tips to accelerate your business on social media.
- Amplify Your LinkedIn Profile. Your LinkedIn profile should not just be an electronic version of your resume. Your current position, summary and job description should utilize keywords to bring you to the forefront of search results. For instance, if you are the owner of an accounting agency, your title should not only say “Owner at ABC Accounting.” Consider changing it to say, “Owner and Accountant at ABC Accounting.”
For example, you will see below that my summary does not say anything about being the managing partner at Sutton Creative Studios. Rather, I have stated that I am a social media manager, graphic designer and virtual assistant. Chances are, people aren’t going to do a search for “Managing Partner” in LinkedIn. I would rather be found for the services I provide than my job title.
I have also elaborated in my experience section, emphasizing the services we provide. I have worded each of the categories in a couple ways (i.e. social media management, social media manager; graphic design, graphic designer; virtual assistance, virtual assistant) to aid in my discovery if the searcher uses a variation on the keyword(s) I used.
- Twitter: Don’t Just Tweet, ENGAGE. At least several times a week I take an hour or so and thank our new followers. Not only do I thank each one individually, I also take a look at his/her profile and ask a question about the person and/or their business. Using hashtags, this practice allows our followers to multiply on a regular basis. Why? People LOVE being the center of attention on social media. They regularly retweet these interactions, and other users are responding as well as a result of the hashtags.
Note: Be sure to say something BEFORE the @username, to allow Twitters besides you and the person your message is directed at to see your Tweet.
- Groups – Join Them! Facebook and LinkedIn both have thousands of free groups for users to join and engage in. No, I’m not talking about the “Why I love my dog” groups unless you are a dog breeder. Consider joining industry-specific groups as well as local business groups and groups your prospective clients/customers are in. For example, if you own a scrapbooking supply store, join scrapbook-related Facebook groups and chime in on the conversations. Be careful to participate personally as well as professionally though. Group owners will not appreciate it if you only join to sell your products and services. Build your rapport by connecting first and selling second.
I, for example, am a member of the Virtual Assistant Tribe on both Facebook and LinkedIn. Filled with hundreds of virtual assistants, we exchange tips and advice, and often share work when a new client wants work outside of our expertise. We are not members to steal work from each other. We are members to watch and help each other grow.
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.