Argh. I LOVE what I do, and I love getting to work everyday. What I never want to see when I restart my computer, however, is a number, a big number, next to my ‘outgoing mail’ folder in Outlook when it relaunches. In this technological age the last thing I feel I should have to do is check the outbox. To me, it’s the equivalent of looking out the window to make sure the red flag is down on my mailbox at the end of the day. When I push “Send” I expect my email(s) to send. Period.
But that’s not what happened. My emails for the past day and a half were not sent. And I did not check the outbox. Blech.
Business owners are already laden with tasks everyday. According to an article by manufacturingdigital.com, “one in four small UK business owners are devoting nearly half their day to activities not directly related to core business operations.” Wow! That’s a lot! So why should you check the outbox?
Because I say so… No joke.
Do you want to know what was in my outbox? Two new client contracts, an interview thank you, and a load of client work related emails. And rather than receiving responses to my emails to work on, I am spending time this morning writing apology letters and writing a memo as to how to reach me if I appear to go off the grid.
The thing is, I’m not off the grid. I’m right here. My email, however, decided to take a trip around the universe and place itself right back in my outbox. Phffft.
Do yourself a favor. Twice a day (before lunch and before leaving time) check your outbox. Check to make sure all your emails for the day were actually sent. Avoid embarrassing apology emails and check to make sure that important email actually went out. If need be, attach a read receipt request and put a reminder in your calendar to follow-up later in the day. Trust me, your (company) reputation, ego, bank account and (potential) clients will all appreciate it.
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.