Facebook, Twitter, Pinterest, Instagram, YouTube, Google+… Come on, let’s face it. They’re time suckers. We go on there when we’re bored or stressed, or perhaps when we’re trying to stay awake after a heavy lunch. But folks, social media is not just entertainment – It can make or break your business!
I (Kim) was EXTREMELY busy between client work and personal life for about a month and a half. As a result, I let our social media marketing fall by the wayside. Yes, I know. Shame shame. However, I picked back up with my marketing efforts about three weeks ago and added a new spin to my efforts.
Groups. Yup, groups.
On both LinkedIn and Facebook I decided to join groups relevant to our industry and beliefs. Now we’re in virtual assistant, social media management and graphic design groups, as well as local business owner groups, Christian business owner groups and a few others. The traffic and feedback resulting from my networking in these groups has been astounding.
Take a look at what happened to our Facebook engagement after I started participating in groups this past weekend:
To start, our total page likes jumped 32.5% from last week. Our total reach jumped 59.6% from last week. And the number of people engaged has jumped 154.3%.
When have you ever seen your Facebook page grow like that when you weren’t actively using it?
I would have to guess “Never.”
As if the groups alone didn’t do enough, NaBloPoMo is this month and I decided to participate. Yes, it’s 11:24 at night and I’m just getting to today’s article, however it’s better than never. So, starting November 1 I started posting on article a day. Look at what happened to our site visits!
Considering today is November 5, all you need to do is jump back five blue bars and you can see what happened starting the first day of blog posting. Look back a little more than two weeks ago and you can see where the pickup started.
To make it plain and simple, our website traffic is FIVE TIMES what it was three weeks ago!
You may wonder if I have been focusing solely on our social media in the past three weeks and the answer is NO. Has this taken a considerable amount of time? Yes. Did it cost money? Indirectly, yes, as I wasn’t focusing on client work.
But was it worth it?
Social media is not just entertainment!
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.