In the hustle and bustle associated with running our own small businesses, it’s very easy to allow sub-par marketing materials to be distributed while we focus on the needs of our clients. Rather than try to take (nonexistent) time to work on your business graphics yourself, here are the 6 signs you need to hire a graphic designer. A chicken scratch in dirt would be better than your current “business card.” Seriously. I don’t know what people were handing out at the last networking event you attended, but using a scrap of paper you found in your glove compartment isn’t the way to earn new clients. Your refrigerator art looks better than the banner on your Facebook Page. We all know our children and/or grandchildren are magnificent little artists, however the masterpieces you have on your fridge and desk should not look better than the branding for your company. Your website could be the product of a middle school student. Come on, already. If visitors to your website question the credibility of your site due to the immature appearance, you have a problem. In fact, you could be losing clients because they think you just don’t care. If you don’t have the time to construct a (easy) WordPress site on your own, then you should consider hiring a graphic designer who can pull out all the bells and whistles for you. You made your logo using WordArt in Microsoft Word or PowerPoint. No, there’s nothing wrong with this at the very beginning, but as your business matures so should your logo and branding. Think of all the big name logos you see on a daily basis (i.e. McDonalds, Pepsi, Nike, BMW). Do you think they were produced using WordArt? Your proposals are sent out using a .txt file. Really?? If you have your logo buttoned down, a stationary package would be the next logical step. Any proposals, quotes or invoices you send should be on official company letterhead. Period. Your email signature is… Wait, what email signature? Every email you send should be sent with the same branding as any paper correspondence. That is, it should contain your (professional looking) logo along with links to your website, Facebook Page and other social media accounts. Don’t forget your phone number and email address!
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.