Benefits of Blogging for Business

I don’t know how we missed it, but NaBloWriMo passed us by. NaBloPoMo, in case you don’t know, stands for National Blog Writing Month. It was in October**. I’ve decided that in conjunction with NaNoWriMo, Sutton Creative Studios will make November our own BloPoMo. What does this mean? I’m going to write a blog article everyday for Sutton Creative Studios.

Blog PicYes, an article every day is going to be A LOT of work. I’m hoping the creative juices will be flowing word-wise, as they have been blessing me graphically. With all I will be putting out, however, I know the benefits for the business could be substantial. With all the extra content people will be seeing, Sutton Creative Studios could definitely benefit from a few more visitors.

With that thought in mind, I decided to spin Day 1 into Why You Should Join Me: Benefits of Blogging for Business. Do you have a blog for your business? You should!

Benefits of Blogging for Business:

  • Establish yourself as an expert in your field – by explaining processes, apps and business practices to your readers, you will establish yourself as someone to go to for advice.
  • Additional content to share on your social networks, especially Facebook, Google+ and LinkedIn – Sharing your article is as easy as setting up the publicize tool between WordPress and your social media streams. With all the instant attention you would get after pushing the “Publish” button after setting this up, why wouldn’t you? See here for instructions.
  • Become a better writer and possibly a published writerNick Scheidies of Income Diary hits the pen on the point when he says the only way to improve your writing is to write. And after you write all you do, you may be able to compile what you’ve already written or write something new and publish it in book form.
  • Improve your site’s SEO – Writing keyword rich blog articles are a great way to attract the attention of Google and other search engines. Make sure you use tags, and if you are blogging on a self-hosted WordPress or other site, implement SEO tools. We use and like WordPress SEO by Yoast.
  • Connect with Potential Clients and Customers – Let’s face it, today’s buyers are educated buyers. If you can’t differentiate yourself from the next guy down the Google search list you might as well pack up and head back to the office. Your blog serves as a way for you to connect with your potential clients and make them want to hire you for your services.
  • Reduce marketing costs – Blog articles are essentially free marketing. Yes, there is the issue of your time, however when you factor in all the channels your blog can be distributed to FOR FREE with one simple click of the Publish button, the cost of your time is quickly ignored.

Passle, a company who tries to take the work out of blogging, conducted a business blogging survey during the months of June and July 2013. In the end they found the following: (source)

  • Approximately 75% of companies are inactive in social media
  • Of the 20% of businesses with a blog nearly half of those are inactive
  • Over half of companies attempting to maintain a regularly updated online

    presence are failing in at least one channel they attempt (ie Facebook, Twitter, Google+, Pinterest, etc.)

**I stand corrected. According to BlogHer’s website, NaBloPoMo is every month. Thankfully, BlogHer believes it is most beneficial to have it at the same time as NaNoWriMo, so I’m off the hook. If you would like to sign-up on the Blogroll, click here. To say that a few people have signed up would be an understatement.

*****

Kim SuttonKim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios.  She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.

An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.

In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.

Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.

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About Kim Sutton

Kim is the CEO of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is married to her best friend and soul mate, Dave, and together they have six children.
This entry was posted in Blog, Blogs, Business, Business Owner, Clients, Entrepreneur, Marketing, Social Media and tagged , , , , , , , , , . Bookmark the permalink.

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