In collaboration with a client (meaning, we both own rights), about a month ago I started writing a social media strategy guide. What was meant to be a small, two-three page fact sheet quickly grew and is still not complete. This is mostly because I wanted to test techniques and offer screenshots before sharing them. While the guide will discuss multiple social media platforms, below find several Twitter Tricks and Tips which I have found extremely helpful and beneficial.
Twitter Tricks and Tips
- Use a Social Media Dashboard to Save Time (and Therefore Money): Hootsuite is my preferred dashboard, however there are others for you to investigate before you begin. Not only does it allow me to read Tweets by those I follow, but it also provides the following benefits:
- Monitor Multiple Social Media Platforms – Facebook, Twitter, LinkedIn, and Google+ are just a few that you can monitor from your dashboard. What does monitor mean? Not only can you set up geographic and keyword-specific searches, but you can see what others are posting about your and your company by setting up a “stream” for each.
- Scheduling – Using their standard upload feed, a user can schedule up to 360 posts (total, across all social networks) in advance.
- Analytics – I include a link (back to our company blog or website) with each Tweet. By using Hootsuite’s Owl.li conversion tool, each link is converted to a trackable link for which I can view analytics. The analytical report can be customized for each user, but among other things, ours includes the number of clicks per link as well as where the clicks came from (region and referrer).
- Track Your Tweets: Unlike Facebook where your followers will recognize if you are reusing posts, Twitter followers usually (and honestly shouldn’t) have time to scroll back through all any given day’s tweets. For this reason, it is perfectly acceptable to reuse a tweet multiple times.
For this purpose, I started a spreadsheet in Excel where I track every (non-user specific) Tweet I post, as well as the date(s) and (times) the Tweet is scheduled to post.
- Research and Use Hashtags: Tweets are limited to 140 characters, so it is very important to maximize the potential of each character. A great way to do this is by using hashtags. Represented by “#”, users can target a specific audience (or audiences) by simply adding a hashtag before a choice phrase or keyword. For example, when I want to attract the attention of entrepreneurs, I use the hashtag #entrepreneur. Now, users who have a search stream set up including #entrepreneur could possibly see my post.
- Post Your Tweet(s) Twice Daily: It is important to know and realize that Tweets have a shelf life of approximately an hour. That’s not to say your Tweet will be deleted an hour after you post it. What I mean is that with the huge quantity of Tweets being posted, the chances of your Tweet being seen an hour after posted greatly decreases. In addition, Twitter users on the other side of the globe will probably never see your posts if you only schedule them during your time zone’s working hours.
To get around this, utilize a scheduling tool and schedule each Tweet to post twice daily, ideally 12-hours apart. **Please note: Hootsuite will not allow duplicate posts to be scheduled, which is where/when hashtags become crucially important. While my first post may target #entrepreneur, the second may target #smallbizowner.**
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.