In our last article, Don’t Be Afraid to be the Guinea Pig, I discussed how we rarely tell our clients we can’t do something but instead tell them we will learn on our own time/dime. What I failed to mention is that even beyond the tasks our clients ask for, we are constantly implementing and testing new practices to verify their effectiveness before suggesting them to our clients. Why?
- We want to make sure the strategies/practices/programs we suggest work. Hearing our consultant say, “We just saw program “X” advertised on the internet and it sounds good,” wouldn’t be a good enough answer for us to want to implement something in our business. We would want to see HOW the solution works. And our clients deserve the same service we expect.
- We want visible proof. I won’t deny that I am a spreadsheet queen. If the solution is numbers based, I want to be able to show a track record/history of how, exactly, the solution worked in our favor. If the solution is not numbers based, often screenshots will do the trick. For instance, I could take a screenshot showing how program “X” was implemented on our site without messing up the formatting. *Always remember to take before and after pictures!*
An increasingly large portion of our business has become social media marketing for our clients. Between setting up the accounts, coming up with the posts and advertisements, and scheduling all the feeds, we know first-hand how much time it takes to organize and run a solid and effective social media campaign. In fact, our own social media campaigns had a history of slipping when we took on a new client’s. Taking some time for our business in the past few weeks, we realized this had to change.
I won’t deny that finally laying a solid foundation/calendar for ourselves took time, as will maintaining our campaign in the future. But when our weekday business hours are filled with client work, I decided to use my trusty notebook and take advantage of Little League games/practices to get to work on us.
Later this week I will discuss the practices we implemented to make our Twitter/Facebook/blog presences more substantial (please feel free to friend/like/follow any of our accounts!). In the meantime, here are a few thoughts you should consider before setting out to work on your business’s social media campaigns:
- A well-substantiated blog post will take at least an hour to write and layout effectively in your blog software. Ideally, 2-3 blog posts should be posted per week.
- Social media dashboards such as Hootsuite were developed to make your social media marketing strategies run smoother. Not only can you compose your posts, but you can schedule them, monitor your channels and respond to comments and questions. Use these tools. They will save time.
- You wouldn’t launch a television, radio or print advertising campaign without having first conducted market research. You shouldn’t launch a social media marketing campaign without conducting research either. Consider who your target audience is, which hashtags will be most effective, and at what time(s) your posts should be released.
One of our posts later this week will specifically discuss the changes we made to increase our presence and Klout on Twitter. We welcome you to follow our blog so you will be among the first to know when this post is released. In the meantime, please feel free to contact us if you are looking for a great team to help you with your social media marketing.
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.