Your phone rings. It’s a potential client asking you to submit a proposal for a project she needs done. Your heart races and dollar signs flash in your head. You’re on our way to greatness by way of another project. But then…
An email arrives to your desktop from a current client asking what the status is of this-that-and-the-other-thing.
“****! I need to finish that!”
Looking down at your to-do list, you see four other clients you have to do work for in the next couple of days. Gulp. How are you going to get it all done?
As a small business owner you may have employees, however your staff could consist of you, yourself and… Well… You. And if this is the case, you could be stretched thin. You could be in charge of marketing, accounting, production, delivery and countless other tasks.
While every entrepreneur is eager to expand his/her client list, resume and/or portfolio, when doing so, it is extremely important to keep a few thoughts in mind:
- Word of mouth is one of the most, if not THE most important marketing tool. If you stretch yourself too thin and can’t complete work for a client on time, he or she may share this information with one or more potential clients. Don’t let a bad reputation due to being stretched to thin get in your way of securing more work! Prepare a Gantt chart, and always keep an eye on where your time is going and how you could be using it more wisely.
- Don’t undervalue your work or time. Yes, low-balling a proposal may help you secure a client, however it won’t help you build your staff so that you may handle a bigger workload. It’s ok to budge a little, however consistently budging too much may lead you back
- Keep your calendar and to-do-list organized. If you don’t know what you have coming up or when your projects are due, you are in no position to be submitting a proposal for a new project.
Lesson for today: Work on overcoming your eagerness, so potential clients will be eager for your work.
Did you accept too much work and need help keeping your clients happy? Don’t worry! Sutton Creative Studios is here to help! Visit our contact page to find out how we can make you AND your clients happy!
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.