The Night Time is Not the Right Time

Monday-Thursday, 1pm-3pm…  What does this time period mean to you?

Post-lunch nap time maybe?

That’s not quite what we’re talking about, but for those who are trying to not fall asleep at work, social media may be the answer!

If you’re trying to get the biggest audience for your social media campaigns, studies show that 1pm-3pm Monday-Thursday is the best time to get click-throughs for posts on Twitter and Facebook. (Source)  The same study also showed that the worst time to post is after 8pm on these days, and after 3pm on Friday afternoons.

Are you wondering what the best day to post a blog article is?  Monday!  In fact, Monday through Thursday are the best days, with each day lessening in influence through the week.  (Source)  Unlike Facebook and Twitter, however, 8am-12pm is the best time to blog based on the number of social shares.

If you are spending a lot time researching content for your Twitter, Facebook and blog updates, make sure you’re not posting at times when maximum visability will not be achieved.  Blogging websites such as WordPress and Blogger will allow you to set your publish date and time.  Twitter apps such as HootsuiteTweetings and Tweetdeck allow you to schedule your tweets for optimal times as well.

For more information about optimizing your social media campaigns, please remember that Sutton Creative Studios is in business to help your business!


Kim SuttonKim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios.  She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.

An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.

In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.

Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.


About Kim Sutton

Kim is the CEO of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is married to her best friend and soul mate, Dave, and together they have six children.
This entry was posted in Advertising, Business, Research, Social Media, Time and tagged , , , , , , , . Bookmark the permalink.

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