Brand Yourself!

You’ve decided to start your own business.  You have the idea, the money and the initiative.  You’re all ready to go, right?

Wrong.

No, I’m not telling you to go get a tattoo or visit the local cattle farm.  You need a brand.  A name people will remember and an image to go along with it.  And in most cases, the simpler the better.

Consider these:

Apple

BMW

McDonalds

Starbucks

Nike

I don’t have any doubt that you have seen each and every of these logos.  Whether driving down the street or walking by a TV with a commercial on, when you see each of these images I’m pretty confident that you:

  1. Recognized the logo
  2. Know the company’s name (in one word)
  3. Know a product associated with the logo

Wouldn’t it be great if your company’s brand is as recognizable as those above are?

For more great tips on choosing a company name, here are a few great reads:

Do you need help designing your logo or branding your social media account pages?  Sutton Creative Studios is has a skilled design team ready to assist you!  Contact us to find out how we can make you AND your clients happy!

*****

Kim SuttonKim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios.  She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.

An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.

In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.

Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.

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About Kim Sutton

Kim is the CEO of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is married to her best friend and soul mate, Dave, and together they have six children.
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