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In the wee hours of this morning I was shocked to hear one of our neighbors using the leaf blower on the snow. By wee hours I mean 130am. And if you’ve never heard a leaf blower let me tell you – they are about 10 times louder than snow blowers.
I’ve seen this guy using the leaf blower on the snow before and it made me scratch my head in wonder. Why? Surely this isn’t an efficient use if his time. And using the leaf blower on the snow at 130am is welcoming any one of our neighbors to run at you with their snow shovel and a bucket of salt.
In the world of business there are thousands and thousands of tools out there to help business owners operate their businesses efficiently and affordably. Do you want to make a financial spreadsheet? Try Microsoft Excel or Google spreadsheets. Need to make a presentation? Use PowerPoint or Prezi. Have to show your client something on your computer? Use Join.me or Skype.
Please note I didn’t say use graph paper for spreadsheets, a flip-pad for a presentation or your Polaroid camera for a screenshare. Would they work? Yes. Are they ideal solutions today? No.
Just like my neighbor using the leaf blower on the snow, many small business owners are using antiquated or inefficient tools to run their business on a daily basis. These outdated tools take extra energy and effort, and often leave the owners feeling dejected, defeated, and, well, broke. They have wasted so much time being inefficient with small tasks that when it comes to helping their clients and/or customers, they are wiped out or the day is over.
Does this sound like you? Do you need assistance finding the right tools to maximize efficiency in your business? Stop using the leaf blower on the snow! Contact Sutton Creative Studios today and we’ll discuss your current processes and goals. We’re in business to help YOUR business!
Kim Sutton is a founding partner of Sutton Creative Studios, an agency specializing in social media management, graphic design and virtual assistance. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and three children. She also enjoys reading, knitting and writing.
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